Thanks! Frankly, it really sucks to be on the wrong end of a trend. It's swimming upstream..
An example is how we never do sales, except on release day. I think this actually hurts us more than it benefits us. We didn't want to contribute to the "it goes on sale the next day anyway" trend, but it already became ingrained because we're one developer versus thousands. The end result is that someone says they'll wait for a sale on our games, and instead of giving up and getting the game, they'll just forget about it.
We're trying out free games for a similar reason.
